Michelin Tire Manufacturers Increase Sales
The tire manufacturer Michelin closed last year with an increase in profits of 39.3 percent, and a thousand 460 million Euros.
Meanwhile, sales grew 15.8 percent over the previous year, about 20.719 million Euros.
Thanks to the high demand for cars and an increase in sales of trucks, Michelin did good business with direct sales to builders. To this is added a strong increase in sales of winter tires.
Also, in 2011 net sales of tires and related distribution line car and truck were € 10.780 billion, an increase of 10.1 percent through increased 3.9 percent in sales volume, price dynamics that was maintained throughout the year and the successful launch of Michelin Pilot Super Sport, Michelin Primacy Alpine HP MICHELIN 4.
Meanwhile net sales of tires and related distribution truck were € 6.718 million Euros, an increase of 18.3 percent. Sales volumes closed the year up 5.8 percent after an increase of 15.6 percent in the first half thanks to the anticipated full price increase announcement. The new tire Michelin X Multiday 3D X Europe and Brazil Multiday XZE were introduced to the market successfully while the range Michelin X-One continues to strengthen.
By 2012, Michelin expects a growth of 35 percent generating a positive cash flow in the period 2011-2015, and has increased its target set for 2015 operating income to € 2.5 billion Euros.
As part of this process, Michelin has introduced a new program to improve the competitiveness of their production sites and services around one billion Euros over a period of five years.
It also aims to maintain constant volume, while the tire market worldwide growth varied experiences in an environment that will remain favorable in the new markets in Europe but less optimistic.
For the current year, the multinational company based in Clermont-Ferrand expects sales to remain stable. According to the company’s growth prospects in emerging countries are more favorable than in Europe, which is why it plans to open new plants in Brazil and China.
